About ESMcoaching

Our Story

ESMcoaching was born from frustration – frustration at seeing great people tell their stories badly or not at all. I’m a journalist, TV presenter, sports commentator and producer – in short a sports broadcaster. My passion for the job comes from an innate desire to tell great stories.  But time and time again I’m frustrated by great people who cannot tell their awesome story. 

Elite Sports Media (now ESMcoaching) was initially founded to help young and established sports stars perform better in the media. I’m proud to say that since 2010 we’ve helped many sportsmen and women find a stronger voice and a better image through our coaching.

Learning is a two-way thing and since 2014 we’ve applied many of the techniques used in elite sport to our corporate coaching programmes. CEOs, military officers, sales teams and receptionists – we’ve helped all grades of staff grow in confidence and tell their corporate story in even the toughest interview situation. 

In 2018 we launched our first online course for football coaches and are developing more online courses for 2020.

Alec Wilkinson, Coach & Founder

Feedback & Reviews

We’ve worked with many companies and individuals and are proud hat many of our new clients come from referrals. Here’s a selection of the feedback we have received.

“ESMcoaching ran two-day workshops for our department heads who had mixed experience of media.  It focused everyone’s mind on our goals and messaging. The afternoon spent in press conferences was gruelling!”

Knut Frostad

CEO Volvo Ocean Race

“Alec helped me prepare for an an important presentation, working through both my content and presentation style. Working one-to-one was fantastic, my presentation went well and even led to a promotion!”

Sian Fuller

Scientific Communications Director

“Alec worked with me before appearances on Sports Personality of the Year and Strictly. We’ve also spent time developing my TV punditry skills. He pushed me hard but it was a good laugh. More footballers should try doing this training”

Fabrice Muamba

Footballer, Bolton & England